Saturday, December 15, 2018

LET’S TALK ABOUT TALK ABOUT IT’S 10TH ANNIVERSARY!


 
December 2018 marks 10 years since the release of M.I’s debut album and by far, his best and most important piece of work, Talk About It. They say you should give people flowers while they can still smell it. So despite how I may have felt about his successive work, for a moment in time M.I was where he was suppose to be: at the top. This isn’t a famzing letter, although I am a fan… but as a fan, it also affords me the right to be a critic and I have been a down right critic of the man over time. This (dedication) letter will not cover his recent album, Yung Denzel.

Anyway like I said, for a moment in time M.I held the torch, took it higher than you never thought it could get. There’d never been a rapper who dropped an album that seemed so uncompromising as his debut, till he showed up. Prior to his entrance, most rappers in Nigeria tended to bend towards a certain part of the market to gain more followership and airplay. M.I seemed to play it straight (and oh yes, let’s not kid ourselves, there were comprises on his debut, just not enough to drown out the man’s authenticity).

His first single, Crowd Mentality got him his first batch of fans. I was one of them. Critically, it was a success. Commercially? Not so much. Everyone knew he could rap, but so could so many people in Nigeria. The question was could he appeal? That answer came with the second single, Safe, a song where he basically built lyrics around the cadences and lyrics of popular Nigerian musicians at the time. It was a tried and tested music troupe. Take something well-known and flip it. It was akin to 50 Cent robbing all your favourite artists while using their lyrics to do so on How To Rob.

The album was a first of many (I’m not going to discuss how many copies it purportedly sold in its first week, since we don’t have a Sound Scan like chart and we all know the purported amount is hearsay; more likely from the label as a form of packaging. I can’t filter myself, despite knowing a few Chocolate City people and associates). It was the first formal album to introduce us to Wizkid (Wizkid that is now flexing on us with his new acquired accent, lol. Joke!). It was really the first album to put Chocolate City on the national map. Yes, we up North were aware of their early successes with Jeremiah Gyang as well as a stint working with Asa, but the industry in Lagos was not exactly looking up North to Chocolate City till this dropped (much respect to Jeremiah Gyang and D’jinee, that MUST be mentioned. We still respect the forerunners!).

It was the first album to feature the then whole roster of the label or just the people heavily associated with it (D’jinee, Jesse Jagz, Ice Prince), because not everyone was technically signed then (and that’s how much I know about this label). The exclusion of Jeremiah Gyang, possibly had to do with his issues concerning the label, but I’m not here to pour sand in anyone’s garri. It’s a celebration!

So here’s to M.I. Don’t ever say we never gave you your flowers, before we get another rant about how people can’t tell you what they feel about your music, lol.
 
P.S. We’re going to talk about what happened after this album one day, but for now, here’s a toast to Mister Incredible.

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